Jijide is a prestigious niche perfumery brand founded in 2016 through the collaboration of creative minds from Italy and China. Born from the meeting of diverse worlds and the strength of authentic friendship between cultures, Jijide embodies a unique olfactory vision. The name "Jijide" is derived from the Chinese term jī jí de, expressing a positive and energetic attitude towards life—a true joie de vivre translated into scent.​ Each Jijide fragrance reflects this vibrant and multicultural vision, blending international creativity with high-quality olfactory research to create distinctive, contemporary, and meaningful perfumes.​ The compositions evoke emotions, experiences, and shared values, designed for those seeking not only elegance in perfumery but also personal expression and a worldview.​ Discover the collection of Jijide's niche perfumes on NicchiaLuxury.com, the official retailer of the brand, and be inspired by a universe where positivity and energy transform into unique and unforgettable essences.