"For this new project, I decided to deepen the study of an emblematic and fascinating raw material, a true symbol of the Mediterranean declined in various meanings: we are talking about the fig, a sacred and revered fruit as well as its plant, natural elements that for man have always been loaded with meanings and functions.
What struck me most is the double significance that this precious fruit has acquired in our religious tradition: the biblical narrative mentions the fig tree by name as the entity that presides over birth but also leads to damnation. At the same time, the fig tree in our cultural history is a pure hymn to life, fertility, prosperity and drives the link between pleasure and sensuality; as a fruit with a strong erotic charge, it invites carnality with its evocative sexual references, incites vigour and passion.
It is not surprising, therefore, that this time the FD'O snake melts away from the brand's logo to entwine itself, obscure and multiform tempter, along the branches of a tree so full of voluptuous meanings."
- Francesca Dell'Oro
"For this new project, I decided to deepen the study of an emblematic and fascinating raw material, a true symbol of the Mediterranean declined in various meanings: we are talking about the fig, a sacred and revered fruit as well as its plant, natural elements that for man have always been loaded with meanings and functions.
What struck me most is the double significance that this precious fruit has acquired in our religious tradition: the biblical narrative mentions the fig tree by name as the entity that presides over birth but also leads to damnation. At the same time, the fig tree in our cultural history is a pure hymn to life, fertility, prosperity and drives the link between pleasure and sensuality; as a fruit with a strong erotic charge, it invites carnality with its evocative sexual references, incites vigour and passion.
It is not surprising, therefore, that this time the FD'O snake melts away from the brand's logo to entwine itself, obscure and multiform tempter, along the branches of a tree so full of voluptuous meanings."
- Francesca Dell'Oro