{"title":"Matière Première","description":"\u003cp\u003eMatière Première represents one of the most contemporary expressions of French artistic perfumery. Founded in 2019 by perfumer Aurélien Guichard, the brand was born from a precise idea: to build each fragrance around a single leading raw material, enhancing its character through generous concentrations and compositions that are essential, clear and deeply recognisable.\u003cbr\u003eThe name itself, Matière Première, means “raw material” and perfectly reflects the philosophy of the maison. Each fragrance begins with a central ingredient of exceptional quality – Centifolia Rose, Tuberose, Vanilla, Incense, Ambrette, Oud or woods – around which Aurélien Guichard creates a composition designed to amplify every facet. This research also begins in Grasse, where the perfumer personally cultivates Centifolia Rose and Tuberose on his family’s land.\u003cbr\u003eMatière Première fragrances have an immediate signature: they are modern, concentrated and direct, yet sophisticated at the same time. They do not try to hide the raw material behind overly complex constructions; on the contrary, they bring it to the forefront and transform it into something deeply personal. From Radical Rose to Falcon Leather, from Parisian Musc to Vanilla Powder, each creation has a precise identity that is easily recognisable on the skin.\u003cbr\u003eChoosing Matière Première means discovering a style of perfumery that places the quality of ingredients and the perfumer’s work at the heart of the project. A French vision of haute perfumery that combines tradition, research and contemporary sensibility, created for those looking for fragrances with character and a personal olfactory signature. If you are looking for exclusive niche fragrances, discover the world of Matière Première on NicchiaLuxury.com and let yourself be guided through creations where each raw material becomes the absolute protagonist.\u003c\/p\u003e","products":[],"url":"https:\/\/www.nicchialuxury.com\/en-gb\/collections\/matiere-premiere.oembed","provider":"Nicchia Luxury","version":"1.0","type":"link"}