Born to Stand Out is more than a fragrance brand – it’s a statement of individuality, freedom, and fearless self-expression. Created in Seoul’s vibrant Itaewon Street, BTSO disrupts the world of niche perfumery with bold, avant-garde scents that evoke deep emotions and challenge norms. Its identity fuses the pure white of Joseon porcelain – a symbol of dignity and refinement – with crimson red, embodying passion, desire, and provocation. This powerful duality lies at the core of every BTSO creation. Crafted using recyclable materials and a blend of high-quality natural extracts and cutting-edge synthetics, Born to Stand Out fragrances are vegan, hypoallergenic, and eco-conscious. Each scent dares you to stand out, combining luxury with radical creativity. Discover the bold, provocative world of Born to Stand Out at NicchiaLuxury.com – official retailer of this niche Korean perfume house. Be unapologetically you.